Also, as the company was one of the first to enter the market, it already has the infrastructure and presence to use economies ofscale to drive downprices while reducing costs.
Not only did consumers enjoy the benefits of more options and greater competition, but the larger market also allowed businesses to take greater advantage of economies ofscale, pushing pricesdown.
"The amount of technology that goes into PCs is going up, and that tends to work against prices going down as fast as economies ofscale are achieved, " says the IDC vice-president.