ET, takes place in America, and is the channel's first original scripted series.
Also last night, History's first scripted series "Vikings" delivered 6.2 million viewers for the premiere and 8.2 million for the night.
More recently, the networks have employed a similar strategy for scripted series, importing The Office and Ugly Betty to critical and commercial success.
So as others line their schedules with unscripted or reality fare, he continues to churn out costly scripted series with huge ancillary revenue potential.
In recent years, other cable outlets, including TNT, AMC and now Starz, have entered the fray, serving up creatively compelling and commercially viable scripted series.
Baio plays David Hobbs on the network's first scripted series.
The reality: once a pioneer in the scripted series arena, his network and its highly rated and often critically-acclaimed series are now just some of many vying for viewers and accolades.
Six of the 19 scripted series slated to debut on the four broadcast television networks this season have been adapted from international formats, according to TVtracker.com, an industry resource and consulting service.
Looking to expand beyond its stable of popular reality shows, MTV executives have been open about their aggressive push into scripted series, which included bringing programming chief David Janollari aboard early last year.
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We have the number one scripted series, the number one drama, the number one sitcom, the number one news sitcom, the number one news magazine and the number one most-watched scripted series every single night of the week.
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CBS' stable, if not boring, schedule has five new scripted primetime series--four dramas and one sitcom--on offer this fall.
In the 14 weeks that followed, more than 50 scripted television series, including Walt Disney-owned ABC's Desperate Housewives and General Electric-owned NBC's The Office, were forced to shut down production, and several high-profile films were put on hold.
Mr. Weiner, age 47, has so often told of his struggles to get "Mad Men" made that he no longer enjoys recounting the story. (The premium cable channels HBO, home to "The Sopranos, " and Showtime passed on the project before it was picked up by AMC, which had never aired a scripted drama series.) But he retains a sense of humor about the process.
Summoning up a touch of Broadway, Samsung employed 17 actors to demonstrate the new phone's features in a series of scripted vignettes.
Working with companies like Reveille, Telemundo, Dots and Bag of Misfits, Paula and Infusion Development have developed a search tool that will power a Web-based casting process for reality and scripted TV and Web series, as well as advertising and anything that requires unique individuals on any screen.
Though Desperate Housewives finished its most recent season as the top-rated scripted show in prime time, the soapy series was lacking its former fizz.
Live sales contacts are scripted, especially by phone, with a series of contacts and content laid out clearly for the salesperson to rely on.
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The veteran series NBC's highest-rated scripted show last season returned Thursday night to not only its lowest premiere rating ever, but the show matched its lowest-rated episode ever.
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