The head of Diageo for Africa, Nick Blazquez, says that Johnnie Walker is a useful signifier of success.

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It is very difficult to get into one of these residency programs so that credential alone is a signifier of quality.

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But to use it as the signifier for 35 paintings by 27 artists over 79 years seems like nothing more than an advertising ploy.

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It's a sociological signifier, a shorthand that often tells you who you're dealing with and what they're all about before they can even speak.

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Men's clothing no longer operated so clearly as a signifier of social class, but while these boundaries were being blurred, the differences between the sexes became more pronounced.

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For all the sonic shocks in "Breakin' Up" a spangly dance-pop number that hits every disco signifier short of a Vocoder it's hardest to fathom its tone of almost unhinged celebration.

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Target has a similar signifier.

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Every iProduct is a veritable blank-slate, one that each user can fill with their favorite songs, bands, photos, applications, and any other signifier of their individuality that can be transferred to a digital file, and make it look good, neat, and organized in the process.

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