Think the unthinkable, the thing that scares you to think about several times a day.
The user is the hero of the story, not the brand or the thing.
Stack some cases of the wines below in your cellar and ride the thing out.
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At least whoever picks up the challenge needn't worry about the Afghans' blowing the thing up.
"The thing about John that I will always remember was he never changed, " he said.
The thing to remember about games is that they only appear to be governed by chance.
The thing looks like it's about to go supersonic just sitting on a plate.
Who knew if the thing would even launch, would ever see the light of day?
The easy thing to predict is what will happen, and the hard thing is when.
The thing is, it turns out that the actual email tells a very different tale.
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But that's the thing about leadership: Sometimes you have no option but to lead.
"The thing that freaked me out was that I had no margin of error, " he says.
And cascading bank failures are exactly the thing that will tumble us into a new depression.
He looked up and saw her and did the thing where he blew a kiss.
The thing is, you can tell absolutely nothing about a person who behaves as expected.
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Today, the thing that inspires artists, and us, are all the images that surround us.
Just take the thing you want to replicated, and put it on the Digitizer.
The thing about the embargo is that people can interpret it however they want.
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The thing is, those two straight trips to the AFC championship game are a distant memory.
And oftentimes you would have a strategy that would help move the thing forward.
He and I came to loggerheads over the thing, about late 1969, early 1970.
And then when the thing goes bad, they tear them up and destroy them.
"Larry was the thing to see when you go to the museum, " says resident Lillian Brown.
The thing you need to understand about MS is that there is no cure.
But here is the thing: there are few obvious natural buyers for 100-year or perpetual bonds.
The thing about a paper document is that it came into existence at a particular time.
The thing is, the customer experience is a nuanced thing, delivered at any number of touchpoints.
Too formal a photo feels uncomfortable in a bedroom, so hallways seem just the thing.
And the thing about the modern world, as you may have noticed, is that technology changes.
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What I care about, actually, is not the thing in itself, but the way it's done.
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