联合利华企业从自己的品牌同消费者沟通的角度出发,将此更多地理解为品牌内容营销(Branded Content Marketing),考虑更多的是品牌同消费者沟通的延展性,持续性和全面360度营销的整合,是基于在整体媒体投放策略和沟通传播策略的基础上,对于...
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Branded Content Marketing Association 品牌内容营销协会 ; 球品牌内容营销协
branded content marketing
品牌内容营销
以上为机器翻译结果,长、整句建议使用 人工翻译 。
It is very much a fine line a given brand walks when it comes to branded content marketing.
FORBES: Using Branded Content In Your Content Marketing Arsenal
Scott also serves as International Director of the Branded Content Marketing Association, which recently expanded into North America.
FORBES: Building Your Brand: Making Magic, Using Logic
Players from all parts of media and marketing are converging on branded content as an area of opportunity.
FORBES: Why The Brand Content Trend Is One Marketers Can't Bypass
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