Instead Mr Semel, charming and funny in private, increasingly resorts in public to pre-cooked, vague grandiloquence laden with the jargon of "Web 2.0".

与此相反，私底下迷人风趣的塞梅尔先生在公众场合越来越多地发表事先准备好的豪言壮语，这些演说充斥着含混不清的“网络2.0”术语。

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Now the challenge is to avoid the welter of grandiloquence and rule-bending that undermined so many previous schemes.

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His "I am an African" speech from 1996 is rightly celebrated, but Mr Mbeki famously lacked the common touch - he would probably call it the "proletariat engagement" - and was more often mocked for his grandiloquence than praised for his eloquence.

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So the way is now clear for European heads of governments to sound the bugle for stronger defence when they meet in Helsinki next month and for humbler diplomats and defence-planners to begin a year's hard slog working out what, if anything, all this grandiloquence really means.

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