The brand extension might work if a powerful, encompassing idea can move across different products.
More casual, affordable fashion merchandise in represented by this brand extension that should appeal to a younger consumer.
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They also share a brilliant awareness of the deadly trap of brand extension.
All of that, though, will pale in comparison when the most obvious Angry Birds brand extension of all gets underway video ads!
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While most of the ladies on the list owe their fame to on-screen or on-stage personas, many have built their fortunes through smart brand extension.
Music can be such an amazing and impactful brand extension.
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This will change dramatically in the case of brand immersive apps, as the medium will be an actual extension of the brand itself, becoming a vehicle to develop complementary revenue beyond the product sale.
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"Whenever a brand elects to align with a celebrity, that celebrity becomes an extension of that brand, " he explains.
According to Marino, who has designed stores for Chanel, Hublot and Ermenegildo Zegna all over the world, the modern fashion store is an extension of brand identity.
But the extension of an institution's brand is not without risk.
Entrepreneur Sir Richard Branson years ago entered the fray, creating Virgin Galactic, an extension of his well-known brand that intends to take well-heeled customers to the edge of space, but also foresees launching satellites and carrying experiments.
Mr Armani considers hotels a logical extension of his aim of promoting his brand in all walks of life (can Armani toilet paper be far behind?).
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