"I said all that sounds good and everything, and I had never even thought of it, which I hadn't, " Jones says.

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"I never thought of asking for money for it, " she says.

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After all, as a public relations guy I never thought that SEO would become one of the most important tools in my toolbox, but it is arguably one of the most important components of an integrated marketing campaign today.

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It has taught me levels of sympathy and empathy of which I never thought myself capable.

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Of course what I told her is something I would never say in public as I thought it was private.

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Just being here I've met people that I never met before that have got some different story about things that relate to my mother on that day that I'd never heard before and then it triggers some other memory that maybe you hadn't thought of in years and years.

BBC: Enniskillen survivors reflect on the bombing 25 years on