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"An effective form of marketing, a soft sell that's fun for everyone, " says Willson.
FORBES
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It's a soft sell, but it would be a mistake to conclude that Gates has gone soft.
CNN: Gates gets slammed
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Retailers in Canada had been given the soft sell.
FORBES: Digital denim
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For many companies, the soft sell is out.
FORBES: Magazine Article
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This soft sell is also present in the new X-Ray feature for movies, which allows you to hit pause and automatically see IMDB profiles for actors in the flick, finding out what else they've appeared in.
CNN: Hands-on with the new Kindles
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Wistful and evasive, Wilson's a soft-sell scam artist.
CNN: Review: 'Drillbit' surprisingly dulled
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The Los Angeles unified school district, 750 institutions, has already announced it won't sell soft drinks anymore.
FORBES: Pepsi's New Challenge
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The Los Angeles unified school district, 750 institutions, have already announced they won't sell soft drinks anymore.
FORBES: Magazine Article
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One common anticompetitive practice is to give retailers and restaurateurs free fridges or soda fountains if they refuse to sell soft drinks from rival firms.
ECONOMIST: Soft drinks: Coke is hit, again | The
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However, innovation in sweeteners will help beverage companies continue to sell carbonated soft drinks and can potentially lead to a rebound in the overall market.
FORBES: Coke Has Limited Fizz To $60 With Slipping Soda Sales
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For the women who craft and sell these soft sculptures, hat-making is an intimate art form relying on the intricately plaited bond of creativity and tradition.
CNN: Crowning glory: The art of Kentucky Derby hats
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The town is a hub for shopping, both in the independent shops that sell goods from local collectives and in the affordable markets around Santo Domingo that sell brightly embroidered rugs, blouses and soft furnishings.
BBC: Through Mexico��s Mayan heartland
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Because this procedure, called compilation, is hard to reverse, firms can sell a program without revealing the instructions that underlie it rather as Coca-Cola can market soft drinks without giving away its secret recipe.
ECONOMIST: Computer programming