Godfrey, 32, and cofounder Robert McLaughlin, 31, are taking a different tack from their competitors.
Hewlett-Packard ( HPQ - news - people ) took a different tack.
Joseph Meyer, newsletter editor at Straight Money Analysis, took a different tack in his April issue.
Another tack is to try to prevent runs on banks in the first place.
The ad from the House Majority PAC, a leading Democratic super PAC, takes a similar tack.
Hoping it wasn't too late to tack on one more condition, she thought the word soon.
Having observed the intense engagement between Mr Yanukovich and the EU, Russia may change tack.
ECONOMIST: A country caught precariously between east and west
Pepsi's new tack is "not a condemnation of the Super Bowl, " says its Mr. Cooper.
The company has taken a different tack with its iPhone, releasing one design at a time.
She uses tack needles--not quite a quarter-inch long--for fine lines, and removes them with tweezers.
It is not difficult to understand why the White House has chosen this tack.
Another big snag is that the left will now try to tack on a public plan.
Mr. DICKERSON: Well, he was basically taking that tack because we're in an election year.
The Tribune Co. is taking a different tack, deemphasizing local programming, stepping up network programming.
The drug takes a new tack against high cholesterol, absorbing it in the gut.
He would just cut off lengths of canvas and tack them to the wall.
And for all that Texan bluster, Mr Bush has been willing to change tack.
Tack the ever-more self-deifying Winfrey onto this equation, and you're just asking for trouble.
America is also trying another tack: encouraging Iraqis to play a bigger part in security.
For Plaid - there will certainly be that change of tack and tone now.
Others, including 3M, Best Buy and cable television companies like Viacom, take this tack.
Mr Payan has not long to persuade either the government or the rebels to change tack.
Tax Court upheld the deficiency and allowed the IRS to tack on an accuracy penalty.
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The former vice-president says the Spanish finally came around when he took a positive tack.
Warning: A few states are taking the opposite tack, stepping up enforcement to fill their coffers.
Old firms find it hard to tack new services on to their existing structures.
He may well change tack again, as is his custom, on this delicate topic.
ECONOMIST: Germany and its chancellor grow ever stronger | The
Some analysts had expected Mr Kirchner to tack towards the centre after the congressional election.
ECONOMIST: Argentina: After Lavagna, an uncertain tilt towards populism | The
Republicans welcomed the bipartisan agreement as proof that the sequester's effects were forcing Democrats to change tack.
Republicans welcomed the bipartisan agreement as proof that the sequester's impacts were forcing Democrats to change tack.
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