Brand extension is accompanied with brand position.
品牌延伸是伴随着品牌定位产生的。
The next part discusses why we should use brand extension.
本文的第二部分论述了为什么采用品牌延伸战略。
The brand extension is the forefront theory of brand research.
品牌延伸策略是品牌研究的前沿理论。
Brand extension is an important strategy for enterprises to develop market.
品牌延伸是企业开拓市场的重要营销策略。
Brand extension is one of the important contents of brand management strategy.
品牌延伸是品牌经营战略的重要内容之一。
The higher credibility of core brand, the higher brand trust for brand extension.
母品牌的可信性愈高，愈信任该品牌延伸。
After above brand trust evaluations, I will buy the brand extension new products.
在作出以上评价后，我会购买品牌延伸的新产品。
The higher credibility of brand extension, the higher brand trust for core brand.
品牌延伸的可信性愈高，愈信任该母品牌。
The second chapter introduces the reason and risk of adopting the brand extension.
第二章介绍了品牌延伸战略的动因和风险；
The higher brand loyalty of core brand, the higher brand trust for brand extension.
对母品牌愈忠诚，愈信任该品牌延伸。
The higher brand loyalty of brand extension, the higher brand trust for core brand.
对品牌延伸愈忠诚，愈信任该母品牌。
The more affective commitment with brand extension, the higher brand trust for core brand.
品牌延伸愈多感情的承诺，愈信任该母品牌。
The more affective commitment with core brand, the higher brand trust for brand extension.
母品牌愈多感情的承诺，愈信任该品牌延伸。
The more emotional connection with brand extension, the higher brand trust for core brand.
与品牌延伸愈多情感关联，愈信任该母品牌。
The more emotional connection with core brand, the higher brand trust for brand extension.
与母品牌愈多情感关联，愈信任该品牌延伸。
This research is the springboard of brand extension principles and decision - making processes.
这个问题成为研究品牌延伸原理和决策的基本出发点。
Therefore, from the consumer's perspective the brand extension is more theoretical and practical value.
因此，从消费者的角度研究品牌延伸更具有理论和现实价值。
The failure of brand extensions introductions won't affect the brand trust of up coming brand extension.
失败的品牌延伸不会影响品牌日后的品牌延伸。
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
The operation of school brand includes school brand creation, school brand maintenance and school brand extension.
学校品牌的经营包括学校品牌培育、学校品牌维护和学校品牌扩张。
If the brand extension is wrong, the price of brand property will decrease and the management advantage will be destroyed.
错误的品牌延伸会使品牌资产的价值下降或者贬值，对企业已有的经营优势会产生一种战略性的损坏。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
Brand extension is an important means by which corporation directly gain profits and endlessly accumulate and expand their brand assets.
品牌延伸是企业直接获得利益并不断积累和扩大品牌资产的重要手段。
Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
Brand extension means the new business field an enterprise enters or new product the enterprise presents on the basis of the current brand.
而品牌延伸是指企业借助现有的品牌进入新的业务领域或推出新产品。
The dissertation gives the clear definition of diversification strategy, brand, brand equity, brand extension, and brand extension performance.
论文对企业多元化战略、品牌、品牌资产、品牌延伸、品牌延伸绩效的内涵进行了界定。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
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