This concept is referred to as brand equity.
这个观念涉及到的就是品牌资产。
However, brand equity is not always positive in value.
然而，品牌资产不是总能价值为正。
Building brand equity is the key task for brand marketing.
创建品牌权益是品牌建设的核心任务。
David Fowler: science brand equity is the value science brings to a brand.
大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。
The marketing mix should focus on building and protecting brand equity.
市场营销组合应关注建设和保护品牌资产。
Data equity, to coin a phrase, will become as important as brand equity.
数据资本(自造一个词汇)将和品牌资本一样重要。
Some brands acquire a bad reputation that results in negative brand equity.
一些品牌名声很差，就导致负品牌资产。
The brand equity concept means that brands are worth monetary value to companies.
品牌价值理念意味着品牌要与公司的货币价值旗鼓相当。
Good brand valuation models are able to attribute the key drivers of brand equity.
良好的品牌估价模型可成为品牌价值的核心驱动器。
This study explores the common factors of consumer-based brand equity empirically.
本文从消费者态度方面对品牌资产评估进行实证研究。
In other cases, the extensions are unsuccessful and can dilute the original brand equity.
另外的情形，品牌延伸不成功并会冲淡原有的品牌资产。
He said companies use the term 'brand equity' to describe the measurable value of their brands.
他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。
Moreover, brand equity attenuation also has an obvious effect on brand renaissance difficulty.
品牌资产衰减对品牌重生难度存在显著的直接影响。
This article from the view of brand utility explores the source of customer-based brand equity.
本文从品牌效用角度出发，探究基于顾客的品牌资产的来源。
The estimate of brand equity is mostly relative to customer loyalty and product additional price.
现有的品牌价值评估主要与消费者的忠诚度和产品的附加价格相关。
Mathematical Approach to Brand equity Valuation Brand equity has been spoken about for years now.
近几年来，用数学方法评估品牌资产已为人们所熟悉。
Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.
品牌化也是我们的核心方法，我们深入研究品牌价值以及消费者导向的品牌价值。
The interaction between extension direction and brand type significantly affects brand equity as well.
“品牌延伸方向”与“品牌类型”之间的交互效应对品牌资产也有极显著的影响。
A buyer would surely be motivated to keep the GE moniker and retain the brand equity built up over many years.
买家肯定会保持GE的名字，并保留这个经过多年才建立起来的品牌资产。
This article analyzes the applicability and the merits and faults of the brand equity theories available.
本文总结了以往品牌资产理论，并分析了各自的适用性以及优缺点。
Understanding brand equity is another key challenge before they can decide which model to use to measure it.
在他们可以决定用哪一个模型评估之前，理解品牌资产是另一个挑战。
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
This paper studied the supermarket retail services as an example a very important question: service Brand Equity.
本研究以超市零售业为例探讨服务业中一个非常重要的问题：服务品牌权益。
Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.
他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。
Companies that can harness big data will trample data-incompetents. Data equity, to coin a phrase, will become as important as brand equity.
善于利用数据的公司将在竞争中占据先机，数据价值的重要性将日益与品牌价值比肩。
Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
Practical experience indicates that the most genuine brand equity management and administration need system proving and effectual method.
实践经验表明，真正意义上的品牌资产经营需要系统论证和行之有效的方法。
Practical experience indicates that the most genuine brand equity management and administration need system proving and effectual method.
实践经验表明，真正意义上的品牌资产经营需要系统论证和行之有效的方法。
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