David Fowler: science brand equity is the value science brings to a brand.
大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。
Some brands acquire a bad reputation that results in negative brand equity.
一些品牌名声很差，就导致负品牌资产。
The brand equity concept means that brands are worth monetary value to companies.
品牌价值理念意味着品牌要与公司的货币价值旗鼓相当。
Good brand valuation models are able to attribute the key drivers of brand equity.
良好的品牌估价模型可成为品牌价值的核心驱动器。
This study explores the common factors of consumer-based brand equity empirically.
本文从消费者态度方面对品牌资产评估进行实证研究。
Brand Equity; Product Complementarity; Perceived Fit; Extension Evaluation; Cobranding.
品牌权益；产品互补性；知觉契合度；延伸评价；共品牌。
In other cases, the extensions are unsuccessful and can dilute the original brand equity.
另外的情形，品牌延伸不成功并会冲淡原有的品牌资产。
He said companies use the term 'brand equity' to describe the measurable value of their brands.
他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。
This article from the view of brand utility explores the source of customer-based brand equity.
本文从品牌效用角度出发，探究基于顾客的品牌资产的来源。
The estimate of brand equity is mostly relative to customer loyalty and product additional price.
现有的品牌价值评估主要与消费者的忠诚度和产品的附加价格相关。
Mathematical Approach to Brand equity Valuation Brand equity has been spoken about for years now.
近几年来，用数学方法评估品牌资产已为人们所熟悉。
Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.
品牌化也是我们的核心方法，我们深入研究品牌价值以及消费者导向的品牌价值。
The interaction between extension direction and brand type significantly affects brand equity as well.
“品牌延伸方向”与“品牌类型”之间的交互效应对品牌资产也有极显著的影响。
A buyer would surely be motivated to keep the GE moniker and retain the brand equity built up over many years.
买家肯定会保持GE的名字，并保留这个经过多年才建立起来的品牌资产。
This article analyzes the applicability and the merits and faults of the brand equity theories available.
本文总结了以往品牌资产理论，并分析了各自的适用性以及优缺点。
Understanding brand equity is another key challenge before they can decide which model to use to measure it.
在他们可以决定用哪一个模型评估之前，理解品牌资产是另一个挑战。
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
This paper studied the supermarket retail services as an example a very important question: service Brand Equity.
本研究以超市零售业为例探讨服务业中一个非常重要的问题：服务品牌权益。
Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.
他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。
As an important component of network brand equity, network brand loyalty is more and more important in network brand marketing.
网络品牌忠诚作为构成网络品牌资产的重要组成部分，其重要性在网络品牌营销中已经开始凸显出来。
Companies that can harness big data will trample data-incompetents. Data equity, to coin a phrase, will become as important as brand equity.
善于利用数据的公司将在竞争中占据先机，数据价值的重要性将日益与品牌价值比肩。
Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
Practical experience indicates that the most genuine brand equity management and administration need system proving and effectual method.
实践经验表明，真正意义上的品牌资产经营需要系统论证和行之有效的方法。
Building brand equity requires a significant effort, and some companies use alternative means of achieving the benefits of a strong brand.
建设品牌资产要求相当努力，一些公司使用其它方式从强势品牌获得好处。
They crafted and maintained a strategic brand — a unique, useful promise to current and prospective customers — to gain brand equity and loyalty.
他们精心打造和维护一个战略品牌——对现期与预期用户的独一无二的有用承诺——以获得品牌资产与忠诚。
Brand loyal degree, brand popularity, quality cognition degree, brand associate degree and other assets 5 part form brand equity of company.
品牌忠诚度、品牌知名度、品质认知度、品牌联想度和其他资产5个部分构成了公司的品牌资产。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
That's great, except that your brand equity doesn't stretch to potential jobs, unless you go around explaining that you have a secret identity.
那非常好，除了你的品牌价值不能延伸到潜在的职位上，除非你到处解释你有一个秘密的身份。
That's great, except that your brand equity doesn't stretch to potential jobs, unless you go around explaining that you have a secret identity.
那非常好，除了你的品牌价值不能延伸到潜在的职位上，除非你到处解释你有一个秘密的身份。
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