Among all CRM activities in modern enterprises, customer churn analysis plays a more and more important role, as customer value is more recognized by the enterprises.
在现代企业的客户关系管理工作中，随着对客户价值的认识逐渐深入，企业对客户流失问题的分析占据着越来越重要的地位。
On the other hand, the customer churn analysis provides a solid base for other CRM activities like cross-selling and marketing campaign promotions.
另一方面，客户流失分析也为其它各项客户关系管理工作例如交叉销售、市场活动等提供了基础。
In this dissertation the research achievement about customer churn analysis of telecommunications industry has certain reference value to the colleague who studies in CRM.
本文中关于电信业客户流失分析的研究成果对从事CRM研究的同仁也具有一定的参考价值。
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