Absrtact: the game brand is a kind of immaterial assets and it is the game outside image marking.

摘要：赛事品牌是一种无形资产，它是赛事外在的形象标识。

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With the development of society, the status of immaterial assets of hospitals is becoming more and more important.

随着社会的进步，医院无形资产的地位越来越重要。

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Brand is the most important immaterial assets of enterprises, which is also the key factor of urban competitiveness.

品牌是企业最重要的无形资产，也是城市竞争力的关键组成部分。

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As it applies to Lehman and others, whether the assets on their books were performing at the time of their struggles or not seems immaterial.

FORBES: Book Review: Banker To the World by William R. Rhodes