Slimcut his first single, Scufflin, in 1966 and became a Chicago blues fixture in his own right, developing a guitar style that blended a distinct vibrato with a slide-guitar-like sound formed with his bare fingers against the strings.
Some modern-day designers are doing the same thing, building brand identities around their names and personalities (or personas), which stand for much more than slim-cut suits or universally flattering wrap dresses (no offense to Hedi Slimane or Diane von Furstenberg).