That proved to be an effective guiding principle for a large-scale service organization, wherein boosting customer satisfaction and, in turn, lifetime value was strategically paramount.

其结果证明，在大规格的服务组织建立一个非常有效的原则，有助于增加客户的满意度，且，终身价值也是非常重要的战略。

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Instead, they look at the lifetime value of the customer.

与此相反，他们看重的是顾客的生命周期价值。

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Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.

将客户生命周期价值作为市场营销的衡量标准倾向于强调客户服务和长期的客户满意度而不是最大化短期销售额。

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In The Dangerous Seduction Of LTV, venture capitalist Bill Gurley of Benchmark Capital pointed out ten pitfalls associated with one increasingly notorious metric: the lifetime customer value model (LTV).

FORBES: In Defense Of The Lifetime Value (LTV) Formula

Retailers that get the most payback from loyalty programs are careful to measure vital metrics, like gross margin per customer and the lifetime value of a customer, which is tracked by using surveys and following forwarded emails to see who's recommending your store.

FORBES: Loyalty Programs Lose Points With Shoppers

The key to solving this challenge came from calculating their Customer Lifetime Value (CLV).

FORBES: The Integration Metric